Thursday, 14 July 2011

The Secret Garden - Behind the scenes of the Nica AW11 photoshoot

Transport yourself away to a vintage inspired secret garden....

Way back in chilly January the Nica team wrapped up and packed up our favourite bags from our brand new Autumn/Winter 2011 collection, and jumped in a cab from Nica HQ across town to trendy Shoreditch for our AW11 photo shoot. The shoot was held at MC Motors, an amazing warehouse that oozes character and natural charm – the perfect backdrop for our new collection! Wonderful textured walls, different types of flooring and loads of beautiful rustic and retro pieces gives the location a real ‘Aladdin’s Cave’ feeling, which was just perfect for our story.

Unpacking our favourites from AW11 - including the Sinead satchel, the Katya bowling bag, the Nele acrossbody and the Celia portfolio.

The Nele shoulder bag in Taupe sits perfectly with the vintage props of our location

Meeting us on location was our wonderful team of makeup artists, hair stylists, stylists, prop managers, stunning model Denise and of course our fabulous photographer, Mr Theo Cohen. Buzzing with excitement, we got down to business and started preparing the location ready for shooting to begin.

The theme for the shoot was 40’s classic with a strong romantic feel. We wanted to bring the outside in to create an ‘oldie worldie’ feel and, as usual, eccentricity and quirkiness was a key look for us. We challenged our prop managers to create an indoor ‘Nica Secret Garden’ where we had a backdrop of stunning greenery and beautiful, vibrant roses. Unphased, the team set to work to create our garden, and the finished product was spectacular. We had successfully turned an East London warehouse into a magical secret garden that oozed charm and character! Denise was styled in a selection of amazing vintage clothes from the 1940s that perfectly complimented the structured, vintage feel of the bags. With hair and makeup completed, and Denise looking like a true 1940s siren, the shoot began.

Our photographer, Theo and Nica's brand manager, Sinead create the perfect indoor secret garden
Spot the sofa!

Our beautiful model Denise perfectly captured the vintage 40s siren look

The amazing vintage inspired wardrobe - the stylists had it under lock and key unfortunately!

We've got the shot!

Imagine if we could use this to transport ourselves back to the 40s...

Unlike most Nica shoots, the day went without a single hiccup – there were no prop disasters (we managed to avoid lugging a giant canoe around this time...) and every shot came out perfectly. As you can see, it was an amazing shoot that perfectly captures the charm and essence of our latest collection. We couldn’t be happier – the pictures perfectly tell our story for this season’s collection.

Nica takes in the surroundings

So, get carried away in a world of 1940s glamour, romance and eccentricity and let us know your favourite shot!

The Elettra Large Crossbody in Red

The Nele Small Shoulder in Blush

The Celia Portfolio in Dark Taupe

The Katya Tote in Burgundy

The Sinead Satchel in Camel
The Celia Crossbody in Navy

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